Develop a set of recommendations for internal and external facing technologies that would enable larger scale of engagement, both in terms of reaching a broader audience as well as converting them, and supporting them throughout their homebuying process.
With the economy in constant question, the congressionally chartered non-profit expressed interest in playing a larger role within the housing market as a whole. This interest spurred them to begin exploring exploring ways to broaden their market reach while becoming more self-sustaining. To do this they planned a multi-phase process of creating a better homebuying experience. They engaged three firms, one for business strategy, marketing and technology. I lead the team for Andculture, the technology agency hired.
- Design Researcher
- Workshop Facilitator
- Project Book Co-Developer